As a member of the Dentsu Group, Dentsu Creative X specializes in creative content production
corresponding to every media and platform including TV commercials, video and print advertisement,
web content, and interactive content.


We produce the most effective and appealing contents from the customer’s perspective by considering the message they want to convey and what can be accomplished within their budget. By leveraging our extensive production experience and the resources of the Dentsu Group, we consistently produce content that exceeds our customers’ expectations. Our list of successes includes large-scale projects for major Japanese companies and globally integrated marketing campaigns.


We plan and produce a range of integrated video contents including TV commercials, web video, VR/AR content and digital signage. Our approach is to pay careful attention to detail and explore what appeals most to our clients. Dentsu Creative X is the successor of Dentsu Eigasha, the producer of Japan’s first TV commercial. We have inherited their DNA and commitment to high-quality content production.


We propose designs that not only enhance the appearance of the content, but that motivate people to act. By analyzing viewers’ interests we can perceive the true nature of our clients’ goods and services. Our designs take UI/UX into consideration and contribute to the success of customers’ projects and business across a wide range of platforms including print advertisement, logo, development, and web designs.

Digital Creative

Dentsu Creative X produces creative contents that maximize customer experiences by utilizing relevant technologies and new ideas. We always pursue entirely new customer interactions that are not bound by convention. We create these experiences and produce new modes of expression by applying advanced digital technologies like deep learning, a subset of AI.

Global Support

Shooting and production around the world as well as the creation of local creative teams are supported by our global production network including the Dentsu Aegis Network Ltd. With the cooperation of 210 companies in 89 countries. Our in-house multicultural staff have experience creating presentations, pitching to executives, translating contents tailored to local cultures, and runs “SHOOT IN JAPAN,” a project to attract global companies to shoot in japan.


Cannes Lions

The One Show

Clio Awards

D&AD Awards

Spikes Asia


The ADC Annual Awards

London International Awards



Galaxy Award

JAA Advertising Awards