ABOUT US


Below you will find corporate information about Dentsu Creative X.

Philosophy

  • CREATION

    We are a group of professional creators with a flair
    for general production and all forms of content creation.

  • INNOVATION

    We are a source of creativity and will change the world
    with our “uncompromising X quality”.

  • TRANS
    FORMATION

    We are an ever-changing production company, responsive to societal changes and capable of working flexibly to meet demands.

VISION

To become the happiest advertising production company in the world.

Am I having fun at work?
Am I making someone happy?
Am I indispensable to someone?
Am I being my true self?

Dentsu Creative X (read as “cross”) is a collective of unique individuals. X exists so that each and every one of its employees can grow and fulfill their goals and dreams.

All of the ideas that are created, and the awards
that come with them, are the fruits of everyone’s growth and self-fulfillment.
Coming up with ideas, producing content,
creating a more interesting world, and making innovation
If X can accomplish all of these remarkable feats, surely we can innovate the way we work.

We believe that’s our mission as a pioneering advertising production company.
To become the happiest advertising company in the world.
That is our goal and the future of X itself.

PRINCIPLES

  • I.Be confident that we are the source of innovation.

  • II.Create moving content that has an impact on the world.

  • III.Make X an exciting hideout for all things creative.

  • IV.Strive to become someone’s number 1.

  • V.Continue to challenge ourselves.

  • VI.Have fun creating and respect all creators.

  • VII.Express and carry ourselves freely with non-hierarchical ideas.

  • VIII.Establish a women-friendly work environment.

  • IX.Embrace all kinds of talent and nurture a culture where everyone can thrive.

  • X.Pass on our unique experiences and knowledge to the next generation.

Message

Aiming to Create
“X with Value” in a New Age

In addition to the evolution of digital technology of recent years, 2020 has brought the unforeseen situation caused by the COVID-19 pandemic, which has greatly accelerated lifestyle changes. The media and content with which we come in contact on a daily basis are diversifying as a wide array of tools, mechanisms, and methods for absorbing information and making purchases are born in quick succession.

These changes are forcing companies to face various business issues. Many of these issues cannot be addressed with an extension of conventional responses, and there are many voices calling for BX (Business Trans-formation). Especially in the area of communications, which is essential to virtually every aspect of business, speedy reform is required.

Our company name includes the letter “X”, pronounced as “cross”. This letter is also sometimes used as a symbol for “trans” (meaning “cross-over”). In order for us to continue to contribute to the realization of our customers’ BX as their most trusted partner, we at DENTSU CREATIVE X (“Cross”) aim to create “X with value” for a new age through the power of production and creativity.

Representative Director & President
Shunsuke Matsuki
Representative Director & President Shunsuke Matsuki
Representative Director & President
Shunsuke Matsuki

Company Data

Company name
Dentsu Creative X Inc.( The X is pronounced as "cross.")
Representative
Shunsuke Matsuki
Representative Director & President
Date of establishment
April 1, 2009
Capital
100 million yen
Head office
1-2-5 Higashi-Shimbashi, Minato-ku, Tokyo 105-0021, Japan
TEL: +81-3-6264-6800(main line)
Kansai office
Nakanoshima Festival Tower West Bldg., 17F,
3-2-4, Nakanoshima, Kita-ku, Osaka City,Osaka 530-8228, Japan
TEL: +81-6-6484-8830
Dentsu Craft Tokyo(Nakameguro Office)
Reve Nakameguro 2F, 1-13-14 kamimeguro, Meguro-ku, Tokyo 153-0051, Japan
TEL:+81-3-6264-6771

Access

Head office
1-2-5 Higashi-Shimbashi, Minato-ku,
Tokyo 105-0021, Japan
TEL: +81-3-6264-6800(main line)
Kansai office
Nakanoshima Festival Tower West Bldg., 17F,
3-2-4, Nakanoshima, Kita-ku, Osaka City,
Osaka 530-8228, Japan
TEL: +81-6-6484-8830
Dentsu Craft TOKYO
Reve Nakameguro 2F, 1-13-14 kamimeguro, Meguro-ku,
Tokyo 153-0051, Japan
TEL:+81-3-6264-6771

History

1943
Dentsu Eigasha, the company from which Dentsu Creative X originated and that created
the first commercial in Japan, is established.
1988
Dentsu Eigasha changes its name to Dentsu Prox,
expanding its business domains to print advertising and event management.
1996
Dentsu Prox, Dentsu Co-tech, Dentsu Actis Tokyo,
and Dentsu Actis Osaka merge to form Dentsu Tech Inc.(currently, Dentsu Live).
2009
Dentsu Creative X is established as a creative content product ion company by splitting
the business domain of Dentsu Tech Inc.(currently, Dentsu Live).
2010
Dentsu Creative X Kansai Office is established.
2011
100% of the capital of Dentsu Creative X is transferred from Dentsu Tech Inc.
(currently Dentsu Live) to Dentsu.
2020
All capital transferred from Dentsu Inc. to Dentsu Group Inc.
in conjunction with Dentsu Inc.’s structural change to a pure holding company.
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